Detailed Introduction of Eye Makeup Products

To purchase eye makeup products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as product type, formulation, packaging design, and order quantity.

1. Direct Import (Through Manufacturers in China or Other Countries)

Channel:
Directly importing eye makeup products is a common approach for businesses sourcing cosmetics from international manufacturers. You can find reliable suppliers via B2B platforms like Alibaba, Global Sources, or by attending international beauty trade shows such as Cosmoprof. Building long-term relationships with overseas factories can help ensure better pricing, quality control, and consistent supply.

Price:
The cost of eye makeup products varies based on product category, formula quality, and customization level. For example:

• Eyeshadow palettes (basic): $1 – $3 per unit

• Eyeliner pens/pencils: $0.30 – $1.50 per unit

• Mascara: $0.80 – $2.50 per unit

• Custom or premium packaging, waterproof formulas, or organic ingredients can increase prices to $3 – $8+ per unit.

2. Wholesale Market Channel

Channel:
Major U.S. cities such as Los Angeles, New York, and Miami have established beauty and cosmetics wholesale markets. These markets offer a wide variety of eye makeup products including eyeshadow palettes, liquid eyeliners, eyebrow pencils, mascara, and false eyelashes. Businesses can visit in person to sample products, negotiate prices, and arrange shipping and payment terms.

Price:
Wholesale prices vary depending on the following:

• Product type (eyeshadow, mascara, eyeliner, brow pencil, lashes, etc.)

• Formulation & features (smudge-proof, waterproof, long-wear, organic ingredients)

• Packaging & branding (private label, luxury design, customized logo)

• Bulk discounts may lower costs significantly, with prices typically ranging from $0.50 – $5 per unit.